Lights, Camera, Action!

What is Video Production?

Ah, the video. Whether it was on the Super 8, the VHS camcorder, or the earliest digital camera or smartphone, you probably have a video memory of family or friends. Since its inception, video has played a critical part in our lives, be it movies, TV, home video, or social media. Whether your favorite movie is Citizen Kane or From Justin to Kelly, what we know as video has a lasting impression on us.

When you’re looking to add validity to your brand, influence decision-making, or capture something powerful, there’s no better tool than video—it’s raw, it’s real, and it’s humanizing. Video lends credibility and authenticity to your message.

Benefits of Corporate Videos

We always say, “If you *can* video something, you should.” In a marketing sense, that means showing your audience real people and real products, which can go incredibly far to establish your brand as trustworthy. If you need to show something that the eye can’t see, 3D animation is a great option. If you need to simplify complex ideas or processes, 2D animation is your best bet. But real-life video is unmatched in its ability to convey a message from one person to another.

In some cases, you need video to establish credibility. Perhaps you offer a service or process to clients that we could animate. Great! We’re happy to do that. But if you want to show evidence of its effectiveness, video is the way to go. Animation can be a super-effective, attention-grabbing marketing tool, but video means no calling BS. It means taking “show, don’t tell,” to a level that will capture not only your process, but also your viewers’ trust.

  • Video means believability. Customer testimonials, interviews with your CEO, and moments documented by the real people in your business are greater than the sum of their parts, establishing you as sincere, relatable experts in your industry.
  • Video means vastness. What if your facility, campus, or industrial plant is too vast to model? Drone videos can capture the breadth of your business on the ground.
  • Video means relatability. Humans connect to other humans. As marketers, we know this works. Sales are driven largely by emotion, and we don’t mean weeping with joy. The simple fact is that human emotions are touched by the human experience; if we can relate to a thing, we’re more likely to view it favorably. And video can capture that human authenticity.
  • Video means a lasting impression. Think of your favorite movie again: why does it stick with you? Because it feels real and triggers emotion. Animation is great for showcasing products and explaining processes, but sometimes you need your audience to know the real you. Video accomplishes that.
Video poster

Video Production for the Oil and Gas Industry

Video poster

Laboratory Marketing Video

Video production case study: Solugen

Video poster

Laboratory Marketing Video

Simplicity

Our work with Solugen is a great example of how live action, motion graphics, and photography can work together in a high-tech explainer video. Bear with us while we give you a little background from an oil and gas perspective. When iron sulfide corrodes and breaks down inside a pipe being injected with water, its particulates get coated with oil and build up into a dense, stinky clog. The important thing to remember about this substance is that it’s called schmoo. Yes, SCHMOO. Anyway, the geniuses at Solugen developed a product that essentially dissolves the schmoo and separates the oil from water, allowing operations to carry on without the downtime required to scoop out the schmoo. This is a big deal! We could’ve done a kick-ass animation to show how this product works, but using video meant that Solugen’s product claims wouldn’t stoke doubt—we could show it working. That’s a huge benefit video brings to the table. We filmed the solution in action, breaking up some schmoo in a beaker (as one does), boosting Solugen’s credibility to potential clients.

Measureable Results

Josh Teekell

As our go-to video partner, Motion Giraffx always feels like an extension of our team, consistently exceeding expectations with every project.

"

Josh Ulla

By simplifying complex topics into visually appealing content, Motion Giraffx increased our client interactions by 25%.

"

Ben Rice

The video's impact was clear; 20-30% more customers approved quotes, feeling confident and trusting in our products.

"

Christian Diaz

Cara and her team provided exceptional service, adapting quickly to feedback and consistently meeting our project deadlines.

"

Bailey Da Costa

With a tight deadline, Cara delivered a perfect 3D animation, demonstrating outstanding responsiveness and visual expertise.

"

Josh Teekell

Finding high-quality 3D animation in Houston is tough, but Cara and her team consistently deliver top-notch video content.

"

Chad Cummins

Their ability to turn complex topics into simple, shareable content has made our company and products more relatable and understandable.

"

Kayla Scherer

Every project with Motion Giraffx has exceeded our expectations, enhancing our brand's appeal with their creative insights and talented team.

"

Ben Durand

Their innovative approach made complex robotic actions clear and engaging, perfectly aligning with our customer's technological needs.

"

Jamie Lucas

Our partnership on a complex 3D animation project was perfectly executed, resulting in a collaborative success that thrilled our client.

"

Julianna Arnim

Their process from script to storyboard is impeccably managed, providing top-notch visual content that engages and excites our audience.

"

Courtney Roberts

Their creativity in video production has consistently brought our projects to life, exceeding expectations with their artistic and technical skills.

"

Court Hill

The innovative and detailed animations by Motion Giraffx have made our complex concepts easily accessible and understandable to our audience.

"

Chester Moore

Their production for Kingdom Zoo was superb, creating content that stands out on major TV networks like National Geographic and Animal Planet.

"

Aleksey Matyushev

Their storytelling through advanced CGI is outstanding, transforming simple concepts into engaging and captivating video narratives.

"

Bill Chalmers

Motion Giraffx has a unique ability to make complex air conditioning systems easily understandable through clever animation techniques.

"

Daniel Boskind

Their precise 3D renders for our TV show on Motortrend have consistently delivered clarity and excitement, enhancing our visual storytelling.

"

Amanda Wood

Cara’s professionalism and dedication ensure every project is timely and of high quality, making her an ideal partner for graphics and 3D animations.

"

Professional Netting Concepts

Their 3D Animation has significantly enhanced understanding and increased traffic to our products, perfectly capturing our vision.

"

Fuel Tech

Their dedication to creative excellence has consistently resulted in visually stunning and effective animations that captivate our customers.

"

Jeff Williams

Delivering outstanding renders and animations with minimal back and forth, they understand our needs right from the start.

"

Corinne Chalmers

Their honest, reliable, and creative approach to video and animation projects has made them invaluable in our marketing and training efforts.

"

Daniel Stark

The quality of their video production for our outreach event was beyond amazing, exceeding our high expectations and professional standards.

"

NaturalSci Reg

Brad and Cara are brilliant; their outstanding communication and dedication to service have made each project a success.

"

Sopary Bou

Their meticulous attention to detail and polish in animations enhance every project, making them a stellar team for complex visual tasks.

"

Alex Winter

Highly recommended for any collaborative design work, their excellent design and execution skills set them apart in the industry.

"

Anne Agenes

Working with this dedicated team has consistently delivered unique and impactful content, enriching our projects with their creative touch.

"

Jim Thorson

Their original content delivery is not only fantastic but uniquely impactful, setting a high standard for creative excellence in every project.

"

Leslie Clark

My internship at Motion Giraffx was invaluable, offering extensive exposure to exciting projects in a supportive and creative environment.

"

Fabian Jones

The highly realistic 3D animation for our gym equipment was impressively detailed, enhancing the presentation of our innovative designs.

"

Josh Ulla

Their exceptional ability to translate vision into reality makes them a top choice for any visual marketing needs, consistently delivering high-quality work.

"

Corinne Chalmers

Their creative process ensures that each animation is tailored to clearly and engagingly convey our complex concepts.

"

Josh Ulla

Their deep understanding of our client base through innovative visual communication has revolutionized how we connect with our audience.

"

Dustin Jacobson

Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.

"

Daniel Boskind

They've consistently provided outstanding work on time and within budget, enhancing our television show's visual impact with every episode.

"

Video Production Process

Naturally, creating a video is an iterative process, so we'll be communicating and sharing with you throughout the process to ensure we're all aligned and you have clear opportunities to request revisions well before the final product is finished.

From initial concept to final cut, our team is a powerhouse of creativity and technology. Here at Motion Giraffx, we're equipped with the tools and talent to bring your vision to life through stunning video production. Let us help you find the perfect look and feel for your next video project!

Already have an idea?

  • We start with a kickoff meeting. 01.

    We'll consult with you to determine the type of video needed and understand your vision. The process varies depending on the type of video, and we'll guide you in choosing the best course of action to bring your ideas to life.

  • Time to write a script. 02.

    Whether you need full voiceover, on-screen text, or both, we'll put together a script document to guide the structure and messaging of the final piece.

  • Shot planning begins. 03.

    We'll create a detailed shot list and storyboard to walk you through the visual plan. In this phase, we'll also select music options and prepare for recording.

  • Lights, camera, action! 04.

    This is where we capture all the footage needed for your story. Our team will ensure every shot aligns with the vision discussed in our kickoff meeting.

  • Editing magic happens. 05.

    We'll bring all the footage together, adding in music, voiceovers, and special effects. This is where your story really comes to life, and you'll have opportunities to review and request adjustments.

  • Final export is ready. 06.

    Once the editing is complete, we'll export the final version of your video, ensuring it meets all your specifications and is ready for distribution. You can impress your audience by telling them your latest marketing asset is ready to go!